McDonald’s has extended its partnership with Grab in Singapore to allow diners to pay for their orders through the latter’s GrabPay mobile payment application. Their collaboration also includes plans to jointly develop a data platform that will allow the two companies to analyze buying habits.
The “multi-faceted” partnership meant that GrabPay would be the first non-bank e-wallet to be available as a payment option on the McDonald’s network across the city-state as well as the McDelivery app and website, said the two partners in a joint statement. statement Monday.
The fast food chain operates 130 restaurants, 17 drive-ins, 42 dessert kiosks and 48 McCafé outlets in Singapore, where it serves more than 6 million customers each month. Grab’s app, which includes services like deliveries, ridesharing, and FinTech, is available in over 400 cities across eight Southeast Asian markets, including Indonesia, Myanmar, Thailand. and the Philippines.
McDonald’s has been available on the GrabFood food delivery service in Singapore since 2018.
Thanks to this expanded partnership, McDonald’s customers can now pay for their orders via GrabPay at the counter, self-service kiosks and drivers. Grab’s last mile delivery service, GrabExpress, has also been integrated with McDonald’s online ordering platforms, including its McDelivery app.
In addition, the two companies plan to develop a “unified information platform” that consolidates data on their respective order channels.
This would allow both partners to better understand what consumers value and develop personalized experiences for their customers, such as exclusive promotions and joint offers. The data insight would also allow the two brands to leverage GrabAds and deliver relevant offers and marketing campaigns to different consumers.
Benjamin Boh, Managing Director of McDonald’s in Singapore, said: “By leveraging Grab’s ecosystem of services, it adds to our promise of greater digital convenience and accessibility for our customers, so they can enjoy their experiences. McDonald’s favorites seamlessly. It also opens up the world of McDonald’s to more catch users. “
Grab Singapore Managing Director Yee Wee Tang said the partnership was the company’s “first multi-faceted collaboration” with a fast food chain in Southeast Asia that encompassed the online customer experience. and in store.